When it comes to search engine optimization (SEO), there is no universal formula that guarantees success. Every website is different, and as a result, every SEO strategy must be unique and meet the needs of that business.

Thankfully there are aspects of SEO that are predictable, actionable and measurable.

There are three categories of SEO

A successful SEO strategy can be divided into three parts, allwith their own costs and benefits.

1. Technical SEO: Page Speed and Core Web Vitals

The low-hanging fruit of SEO, technical optimization is the process of making your website load as fast as possible, especially for mobile users.

There are often some easy changes that could greatly improve the performance of the website. Things like optimizing your images, reducing the number of scripts and stylesheets, as well as hosting custom fonts locally.

Technical SEO can be measured and can be done in many short phases. It helps if your website was created by a skilled web developer.

I recommend to always start your SEO campaign with a technical analysis of your website.

Photo of many cyclists at a race.

2. On-page SEO: Content, Semantic Markup and Backlinks

Besides a fast loading speed, it is also important to use the correct HTML markup for your pages and content.

Search engines are smart in identifying the content on your page. But it doesn’t hurt to make their task easier by using the correct semantic markup and schema data.

And you might have heard the phrase “content is king” a few hundred times already. But it is obvious if you stop to think about it.

How can you rank for something if you don’t have good content about it? Unfortunately many misunderstand this concept.

Search engine rankings can’t be guaranteed in a contract, as that’s not in the control of any agency. Sketchy SEO agencies will overpromise and underdeliver.

This is how many websites end up with a “Blog” section on their websites. A blog with 20 short posts from 3 years ago and nothing else. An effort that evidently did not materialize into stellar success.

Poor keyword research, low quality content or simply bad luck, there are many ways to fail at on-page SEO.

3. Off-page SEO: Building domain authority through backlinks

This is one of the most time-consuming (and annoying) parts of SEO.

To simplify things, think of backlinks to a website as small “votes” for the quality and authority of a website.

If 10 different websites in the automotive industry all link to the same domain, then search engines may consider that domain to have some authority in this industry. So if that domain has good content about the auto industry, then search engines may give it some priority over other website with less backlinks.

Of course this simplification to the extreme, but the point remains the same. Good backlinks from relevant websites will greatly increase your chances to rank in the top spots.


Let’s start with a website SEO audit

If you want to take your website to the next level, let’s start with a website audit. Contact me with some details about your current situation and we’ll take it from there.

As a side-note, this famous quote by the great Winston Churchill can be applied to search engine optimization strategies:

Success is not final; failure is not fatal: it is the courage to continue that counts.

—Winston Churchill

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