Not all WordPress websites are created equal. In the hands of a skilled developer, WordPress is a versatile tool that can empower your business for many years to come.

How much does a WordPress website cost in 2022?

The cost of a new website often depends on the profile of the client. A personal blog will cost less than a company website.

That’s not because the corporate client has “deeper pockets”, but because of the difference in responsibility. Potential mistakes or errors have different consequences.

A skilled web developer will charge at least $60-90 per hour, depending on the part of the world that they are from. It is not uncommon to see rates up to $150-$180 per hour.

The adage “you get what you pay for” is true for websites too, with the added risk of overpaying for a low quality website.

Drawings of a website layout

How much time is spent on setting up a new website?

The technical part of setting up a new website takes up to 6-8 hours. It includes but is not limited to:

  • Domain registration (~$15 / year for a .com);
  • Web Hosting package selection (~$30 / month);
  • Setting up of email accounts;
  • Analytics and Webmaster tools (Google Analytics, Google Search Console, Bing Webmaster Tools);
  • Social media accounts;

Custom vs Commercial WordPress themes

When creating or upgrading a WordPress website, you need to have a theme. Themes are ready-made website templates that change the design and look of a website.

An existing WordPress theme may cost you between $0 and $300. This can be a one-time fee or an ongoing yearly subscription for updates and limited support.

A custom theme built from the ground up may take from 3 days to a few weeks, depending on the required complexity.

Or you can create a custom version of an existing theme, which can take from a few hours to a few days.

Photo of a lamp on a sky-blue background

Estimated costs of a new WordPress website in 2022

  • A personal blog or portfolio with a customized commercial WordPress theme: $1,200.
  • A decent small business website with a commercial WordPress theme: $2,500.
  • A good NGO website with a customized WordPress theme: $3,500.
  • A good small business website with a custom or customized WordPress theme: $5,000.
  • An e-commerce website (online shop): from $10,000.
  • Ongoing updates, support and WordPress coaching: from $60 / hour.

The prices above are intended only as general approximations and not as a real quote for your project.

These prices rarely include the cost of branding (logo) or other creative work, which is often handled on different terms.

Things to consider when evaluating the cost of a new website

If you have a real business in which the website is driving your sales, then a proper website with good SEO has the best ROI.

  • Think of the wasted leads and low conversion rates of an unusable or outdated website.
  • Think of the organic traffic that you may be missing out on.
  • Think of the confidence and the time saved that a performant website will provide you with.

The DIY (do it yourself) approach may work well for hobbyists and nonprofits.

Companies should consider the risks and the wasted potential from having an amateurish website.

Ready to take the next step?

Let’s discuss your website ideas. Send me a message, I’ll be happy to hear from you.


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