Siena House
A clean WordPress rebuild for Siena House, a MICHELIN-recognized boutique hotel in Tuscany, focused on visual consistency, performance, SEO, and direct bookings.
Project Overview
The previous Siena House website was already built on WordPress and was in reasonably good shape. It was functional, minimalist, and had some useful elements, but the overall experience felt visually inconsistent and somewhat disjointed.
The site had originally started around 2013 and had gone through many years of theme changes, content updates, plugin changes, image uploads, and technical adjustments. Over time, this created a lot of technical baggage: more than 5,000 images in the media library, many thin blog posts that were no longer relevant, and a structure that was harder to maintain properly.
Instead of trying to patch the old installation, I rebuilt the website from scratch on a clean WordPress setup. Only the necessary content, images, and SEO-relevant material were manually ported to the new site.
This gave Siena House a cleaner technical foundation, stronger visual direction, faster performance, better mobile usability, and a more focused structure for guests and search engines.
Client
Location
Tuscany, Italy
Property type
MICHELIN-recognized boutique hotel
Rooms
5
Website launched
July 2024
Booking engine
Project type
Custom WordPress rebuild
A More Refined Online Presence for Siena House
The new website gives Siena House a calmer, more consistent, and more visual presentation — better aligned with the quality of the property itself.
A more polished first impression for a boutique hotel in Tuscany.
Clearer presentation of the stay experience and room details.
A stronger visual showcase for one of the property’s signature features.
Helpful destination content that supports both guests and organic visibility.
Together, these pages make the website feel more focused, more elegant, and easier to explore — without the technical baggage of the old installation.
Performance and Mobile Experience
The new website was built with a lightweight custom WordPress theme focused on speed, mobile-first design, and careful asset loading.
This helped create a smoother experience for visitors, especially on mobile devices, where many guests first discover and compare boutique hotels.
The website also achieved strong PageSpeed Insights results across both mobile and desktop, supported by a cleaner technical setup and a more focused front-end build.
What clients say
“Dumitru’s expertise and dedication have made him a trusted partner for over a decade. His seamless updates and attention to detail have consistently enhanced our website, leading to higher customer satisfaction and revenue growth.”
Amanda Helen Atkins
Siena House, Tuscany
Need to Rebuild an Older Hotel Website?
Older WordPress websites often carry years of technical baggage: unused media, outdated content, inconsistent layouts, slow templates, and plugin clutter.
I help hotels and B&Bs rebuild on a cleaner foundation, with custom WordPress development, stronger performance, better structure, and a clearer path toward direct bookings.