75 Bruges Hotel Websites, Measured

Name: Dumitru Brinzan
Address: Dortmund, DE

I measured 75 hotel and B&B websites across Bruges. The guest ratings are excellent and remarkably consistent. The mobile performance behind them is not.

Dumitru BrinzanPublished on June 29, 2026Updated on July 1, 2026Blog

I measured every qualifying hotel and B&B website in Bruges, Belgium on 27 June 2026. If you want to know how I pick the properties and what each metric means, that lives on my methodology and metrics glossary pages, so I am not repeating it here.

The key findings

Guests in Bruges are genuinely thrilled. The average Google rating across the 75 properties is 4.51, and Booking.com sits at 8.96 out of 10. Normalise Booking to a five-point scale and the two scores land within 0.03 of each other. The reputations are real and they agree.
The phones tell a different story. Average mobile PageSpeed is just 58.5, and exactly 1 of 74 sites scores in the good (90+) range. In Bruges, strong reviews and a fast website do not always go together.
One booking engine quietly runs the town. Lighthouse powers 47 of 75 sites (63%), and 96% of properties take direct bookings through some engine. Direct booking is basically a solved problem in Bruges.
The clearest gap is structured data, and it is the easiest thing to fix. Only 2 of 75 sites have schema markup I would call good, and even those two are missing some useful hotel-specific fields. Almost everyone has room to improve here.
The B&Bs hold their own against the bigger hotels. The 17 B&Bs average a 4.79 Google rating, higher than any star tier.

How Bruges hotels are rated

Before I get into the technical side, here is where the reputations stand across the three platforms guests actually check. Booking.com uses a 10-point scale while Google and Tripadvisor use a 5-point scale, so do not read the Booking numbers as directly comparable to the other two.

Google: mean 4.51, range 3.2 to 5.0, total reviews 43,922
Tripadvisor: mean 4.44, range 2.8 to 5.0, total reviews 64,697
Booking.com: mean 8.96, range 7.2 to 9.8, total reviews 132,581

Nobody in this city is struggling on reputation. Bruges scores even higher than most places I have measured, and the volume of reviews is enormous, well over 240,000 across the three platforms. That is exactly why the website side matters so much: a good reputation gets someone to your site, but only a good website turns that visit into a booking.

The platforms

Here is what the 75 sites are built on, where I could detect it from the outside.

Undetected: 36 (48%). Almost half the sites do not expose a recognisable CMS externally. In Bruges that often means a builder or a booking-platform-hosted site rather than a traditional content system.
WordPress: 24 (32%). The single largest identifiable platform, which matches what I see almost everywhere.
Wix: 3 (4%)
Drupal: 3 (4%)
Craft CMS: 2 (3%)
RapidWeaver: 2 (3%)
One each of Nuxt.js, Squarespace, Duda, Webnode and Webflow.

When a platform shows as Undetected, it only means I could not identify it from the outside. It is not a fault, just a missing signal.

Performance and Core Web Vitals

This is where Bruges has the most to gain. On mobile, the average PageSpeed score is 58.5 and the median is 59. Only one site reaches the good (90+) band, 56 land in needs-work (50 to 89), and 17 fall into poor (under 50). Most of these sites were almost certainly built and admired on a desktop, where they hold up far better: desktop averages 77, with 24 sites at 90 or above. The gap between a healthy desktop experience and a struggling mobile one is the single clearest pattern in this city.

Core Web Vitals, which use real visitor data, are mostly unavailable here. No data applies to 54 of 75 sites (72%), which usually means a site does not get enough real-user traffic for Google to report field data. That is a signal about traffic volume, not a quality problem. Of the sites that do have field data, Fail (12) slightly outnumbers Pass (9).

Photography

This is my trade, so I look hard at this. The grade is my subjective professional opinion, not a measured score, and it judges how the photos are used as much as how good they are (the full criteria are in my methodology). Here is how the 75 properties land:

Exceptional: 1
Very good: 34
Good: 22
Normal: 17
Bad: 1

Bruges is a beautiful city and it shows in the imagery. The one that genuinely stopped me was The Notary, which pairs exceptional photography with hero videos on some pages. To my eye it has the best photos in the whole list. I also kept coming back to The Secret Garden Suites for its vibrant room shots and to The Pand Hotel for the quality and details of its images.

Where properties fell short, it was almost never about the photos themselves. It was small galleries, thumbnails that cannot be enlarged, or images loaded at the wrong size. Good photography is wasted if a guest cannot see it properly, and that is fixable.

Booking systems

If there is one thing Bruges has firmly sorted, it is direct booking. 72 of 75 properties (96%) run a real booking engine. Only Hotel Asiris has no engine, and B&B Contrast uses a contact form, with one site I could not pin down. For everyone else, a guest can book straight from the site.

The interesting part is how concentrated the vendor market is:

Lighthouse: 47
Clock: 12
MEWS: 7
CloudBeds: 2
One each of Vertical Booking, MyTourist, SiteMinder and Net Affinity.

Lighthouse alone accounts for 63% of the included sites. I rarely see a single engine this dominant in one city. It is not good or bad on its own, but it does mean a lot of Bruges hoteliers are leaning on the same tool.

Who does it best

Three properties stood out to me, each for a different reason.

1. The Notary (5-star)

My favourite of the whole audit. The photography is exceptional, the hero videos on some pages are genuinely cinematic, and it is one of only two sites here with good structured data. It is also Michelin recognised, and the site lives up to that. Built on Webflow, it passes Core Web Vitals, which almost nothing else here manages. An expensive five-star hotel having a fantastic website is no great surprise, but it sets the bar for what is possible.

2. Hotel De Castillion (4-star)

Hotel De Castillion in Bruges - Homepage

A beautiful, well-structured WordPress and Elementor site, which is worth pointing out because it shows you do not need an exotic stack to get this right. The typography and colour choices are a real pleasure, calm and considered. This is the kind of site I would happily hold up as a benchmark for a mid-size hotel.

3. Hotel Navarra (4-star)

A well-built site with plenty of useful information, which counts for a lot. My one note is that it feels a touch crowded. A little more breathing room in the typography and white space would push it from informative to genuinely premium. The bones are excellent, it just wants a bit of air.

Three opportunities worth a closer look

These are not failures. They are good properties with one fixable thing standing between them and a noticeably better site. I am pointing them out because the lessons apply far beyond these three.

Hotel Malleberg: a one-page site that feels crowded

Malleberg is one of only two sites in Bruges with good structured data, so the technical instincts here are sound.

The site is a single long page, and that is where it gets in its own way. One page has to carry the rooms, the story, the practical details and the booking prompt all at once, and the result feels crowded, with typography that wanders as you scroll. Splitting this into a normal multi-page site would take the weight off each section and let the whole thing breathe.

The professional room photos deserve more than the small thumbnails they currently sit in, too. The ingredients are good, they just need more room.

Hotel Van Cleef: time for a redesign

This one has lovely photos and a superb reputation, a 4.8 on Google and a 9.7 on Booking.com. The website does not quite live up to it. There is a 2016 copyright notice in the footer, and to my eye the interface feels about that age too. The two go together.

A refresh of the look and feel would take this site from good to great and finally let it match the hotel it represents.

Boutique Hotel Sablon: OTA badges that cost direct bookings

Sablon has a large social-proof block in the footer of every page, with a Tripadvisor widget and two Booking.com rating badges. The badges link straight to Booking.com. There are two problems with that.

First, those badges show an older, higher score than the hotel’s current Booking rating, so they are slightly out of date. Second, and more important, the rate is the same on Booking as it is direct, so the site is making it easy for a guest to leave for an OTA with no reason to come back and book direct.

I would either remove those outbound links or give direct bookers a clear reason to stay, a better rate, a perk, something. Right now the footer is quietly working against the hotel.

The full list, hotel by hotel

Below is every qualifying property, grouped by category and sorted within each group by Google rating, then review count. The number is just position in that order, not a verdict on the website, since reputation and website quality do not always line up. Stars are the official class, and the booking line shows the actual system or a form. Definitions are in my glossary.

5-star hotels

1. Hotel Dukes’ Palace (5-star)

Ratings: Google 4.7 (2,407) · Booking 9.2 (3,977) · Tripadvisor 4.5 (4,478)

Platform: WordPress
Core Web Vitals: Fail
Booking: Lighthouse
Structured data: Limited

2. Relais & Chateaux Hotel Heritage (5-star)

Ratings: Google 4.7 (646) · Booking 9.2 (370) · Tripadvisor 4.7 (2,197)

Platform: WordPress
Core Web Vitals: Fail
Booking: MEWS
Structured data: Limited

3. The Notary (5-star)

Ratings: Google 4.6 (210) · Booking 9.4 (613) · Tripadvisor 4.6 (123)

Platform: Webflow
Core Web Vitals: Pass
Booking: Lighthouse
Structured data: Good

4. Hotel De Tuilerieen (5-star)

Ratings: Google 4.3 (422) · Booking 9.1 (993) · Tripadvisor 4.5 (1,896)

Platform: WordPress
Core Web Vitals: Pass
Booking: MEWS
Structured data: Limited

A beautiful, smooth site with nicely balanced typography. One thing worth checking: the menu toggle has a bug, it sometimes does not open or close when you tap it. Small thing, but it sits right in the navigation, so I would look into it.

4-star hotels

5. Boutique Hotel Le Foulage (4-star)

Ratings: Google 5.0 (142) · Booking 9.6 (666) · Tripadvisor 4.3 (6)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

6. Bonifacius Hotel (4-star)

Ratings: Google 4.9 (116) · Booking 9.7 (174) · Tripadvisor 4.9 (420)

Platform: Craft CMS
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

The photography here is lovely. The odd thing is that the site tells you almost nothing about the rooms, not how many there are, not the types on offer. For a hotel website, that is a strange gap to leave.

7. Hotel De Castillion (4-star)

Ratings: Google 4.8 (562) · Booking 9.4 (1,058) · Tripadvisor 4.8 (352)

Platform: Undetected
Core Web Vitals: Fail
Booking: Clock
Structured data: Limited

8. Relais Bourgondisch Cruyce (4-star)

Ratings: Google 4.8 (424) · Booking 9.6 (636) · Tripadvisor 4.8 (1,895)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

9. Hotel Van Cleef (4-star)

Ratings: Google 4.8 (408) · Booking 9.7 (328) · Tripadvisor 4.8 (408)

Platform: Undetected
Core Web Vitals: Pass
Booking: Lighthouse
Structured data: None

10. The Pand Hotel (4-star)

Ratings: Google 4.8 (372) · Booking 9.5 (562) · Tripadvisor 4.7 (1,643)

Platform: WordPress
Core Web Vitals: No data
Booking: MEWS
Structured data: Limited

11. Grand Hotel Casselbergh (4-star)

Ratings: Google 4.7 (2,447) · Booking 9.2 (5,340) · Tripadvisor 4.6 (5,589)

Platform: WordPress
Core Web Vitals: Fail
Booking: MEWS
Structured data: Limited

12. Dukes’ Academie (4-star)

Ratings: Google 4.6 (2,115) · Booking 9.0 (6,612) · Tripadvisor 4.4 (3,550)

Platform: WordPress
Core Web Vitals: Fail
Booking: Lighthouse
Structured data: Limited

13. Hotel Navarra (4-star)

Ratings: Google 4.6 (1,450) · Booking 8.8 (2,036) · Tripadvisor 4.5 (295)

Platform: Undetected
Core Web Vitals: Fail
Booking: Vertical Booking
Structured data: None

14. Hotel de Orangerie (4-star)

Ratings: Google 4.6 (656) · Booking 9.1 (1,476) · Tripadvisor 4.6 (1,674)

Platform: WordPress
Core Web Vitals: Fail
Booking: Clock
Structured data: None

15. Die Swaene Hotel (4-star)

Ratings: Google 4.6 (420) · Booking 9.1 (1,480) · Tripadvisor 4.2 (675)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

16. Boutique Hotel Sablon (4-star)

Ratings: Google 4.6 (403) · Booking 8.9 (1,803) · Tripadvisor 4.8 (639)

Platform: Drupal
Core Web Vitals: Fail
Booking: Clock
Structured data: None

17. Hotel Ter Brughe (4-star)

Ratings: Google 4.5 (1,450) · Booking 9.0 (5,912) · Tripadvisor 4.3 (2,046)

Platform: WordPress
Core Web Vitals: Fail
Booking: Clock
Structured data: Limited

18. Hotel Aragon (4-star)

Ratings: Google 4.5 (1,247) · Booking 9.0 (2,713) · Tripadvisor 4.6 (1,875)

Platform: WordPress
Core Web Vitals: Fail
Booking: MEWS
Structured data: Limited

19. Hotel Jan Brito (4-star)

Ratings: Google 4.5 (1,115) · Booking 8.4 (1,626) · Tripadvisor 4.3 (1,518)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

20. Hotel Dukes’ Arches (4-star)

Ratings: Google 4.5 (891) · Booking 8.9 (2,665) · Tripadvisor 4.4 (1,869)

Platform: WordPress
Core Web Vitals: Pass
Booking: Lighthouse
Structured data: Limited

21. Flanders Hotel (4-star)

Ratings: Google 4.4 (628) · Booking 8.6 (2,596) · Tripadvisor 4.4 (2,504)

Platform: Undetected
Core Web Vitals: Pass
Booking: Clock
Structured data: Limited

22. Hotel Velotel (4-star)

Ratings: Google 4.3 (2,509) · Booking 8.6 (2,626) · Tripadvisor 4.1 (1,887)

Platform: Nuxt.js
Core Web Vitals: Fail
Booking: Clock
Structured data: Limited

23. Grand Hotel Normandy (4-star)

Ratings: Google 4.3 (1,003) · Booking 8.6 (6,945) · Tripadvisor 4.4 (873)

Platform: WordPress
Core Web Vitals: Fail
Booking: Clock
Structured data: Limited

24. Hotel Acacia (4-star)

Ratings: Google 4.3 (841) · Booking 8.6 (3,608) · Tripadvisor 4.2 (1,201)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

25. Hotel Le Bois De Bruges (4-star)

Ratings: Google 4.3 (776) · Booking 8.5 (6,552) · Tripadvisor 3.9 (106)

Platform: Undetected
Core Web Vitals: No data
Booking: Undetermined
Structured data: Limited

26. Hotel Portinari (4-star)

Ratings: Google 4.3 (681) · Booking 8.6 (1,643) · Tripadvisor 4.3 (660)

Platform: Craft CMS
Core Web Vitals: No data
Booking: MEWS
Structured data: Limited

27. Hotel Rosenburg (4-star)

Ratings: Google 4.3 (654) · Booking 8.6 (4,464) · Tripadvisor 4.1 (794)

Platform: Wix
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

28. Hotel Biskajer (4-star)

Ratings: Google 4.3 (475) · Booking 8.9 (2,107) · Tripadvisor 4.7 (383)

Platform: WordPress
Core Web Vitals: No data
Booking: Clock
Structured data: Limited

29. Hotel Montanus (4-star)

Ratings: Google 4.3 (413) · Booking 8.8 (1,022) · Tripadvisor 4.1 (583)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

30. Hotel Weinebrugge (4-star)

Ratings: Google 4.2 (1,177) · Booking 8.3 (1,779) · Tripadvisor 4.3 (621)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

31. Green Park Hotel Brugge (4-star)

Ratings: Google 3.9 (2,347) · Booking 7.9 (3,521) · Tripadvisor 3.6 (44)

Platform: WordPress
Core Web Vitals: Pass
Booking: Net Affinity
Structured data: Limited

3-star and 2-star hotels

I have grouped the three 2-star hotels in with the 3-star properties here so the section is not lopsided. They sort to the bottom on rating, as you would expect.

32. Hotel Albert 1 (3-star)

Ratings: Google 4.7 (656) · Booking 9.0 (969) · Tripadvisor 4.5 (1,038)

Platform: WordPress
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

33. Hotel Adornes (3-star)

Ratings: Google 4.7 (349) · Booking 9.1 (1,298) · Tripadvisor 4.7 (1,023)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

34. Hotel Malleberg (3-star)

Ratings: Google 4.7 (310) · Booking 9.1 (831) · Tripadvisor 4.8 (17)

Platform: Undetected
Core Web Vitals: No data
Booking: CloudBeds
Structured data: Good

35. Hotel Patritius (3-star)

Ratings: Google 4.7 (307) · Booking 8.9 (1,022) · Tripadvisor 4.5 (805)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

36. Hotel Augustyn (3-star)

Ratings: Google 4.6 (301) · Booking 8.8 (2,346) · Tripadvisor 4.2 (57)

Platform: WordPress
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

37. Hotel Ter Duinen (3-star)

Ratings: Google 4.6 (277) · Booking 9.0 (2,071) · Tripadvisor 4.8 (2,900)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

38. Hotel Boterhuis (3-star)

Ratings: Google 4.5 (625) · Booking 8.7 (3,663) · Tripadvisor 4.3 (645)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

39. Loreto Hotel (3-star)

Ratings: Google 4.4 (172) · Booking 8.8 (792) · Tripadvisor 4.5 (373)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

40. Hotel Maraboe (3-star)

Ratings: Google 4.3 (483) · Booking 8.3 (1,810) · Tripadvisor 4.1 (572)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

41. Hotel du Théâtre (3-star)

Ratings: Google 4.3 (370) · Booking 8.8 (3,101) · Tripadvisor 4.2 (85)

Platform: Drupal
Core Web Vitals: No data
Booking: Clock
Structured data: None

42. Hotel Bourgoensch Hof (3-star)

Ratings: Google 4.2 (776) · Booking 8.2 (3,429) · Tripadvisor 4.0 (920)

Platform: WordPress
Core Web Vitals: No data
Booking: Clock
Structured data: None

43. The Black Swan Hotel (3-star)

Ratings: Google 4.2 (621) · Booking 8.1 (4,233) · Tripadvisor 4.4 (665)

Platform: Duda
Core Web Vitals: No data
Booking: CloudBeds
Structured data: Limited

44. Hotel Rose Red (3-star)

Ratings: Google 4.2 (423) · Booking 9.0 (1,454) · Tripadvisor 4.1 (1,246)

Platform: Undetected
Core Web Vitals: No data
Booking: MEWS
Structured data: Limited

45. Hotel Asiris (2-star)

Ratings: Google 4.2 (353) · Booking 8.2 (1,777) · Tripadvisor 4.0 (360)

Platform: Undetected
Core Web Vitals: No data
Booking: None
Structured data: Limited

46. Lodewijk van Male (3-star)

Ratings: Google 4.1 (863) · Booking 7.9 (1,441) · Tripadvisor 3.4 (158)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

47. Golden Tree Hotel (3-star)

Ratings: Google 4.1 (698) · Booking 8.1 (3,269) · Tripadvisor 3.7 (612)

Platform: Drupal
Core Web Vitals: Pass
Booking: Clock
Structured data: None

48. Hotel Central (2-star)

Ratings: Google 3.8 (1,101) · Booking 8.4 (1,952) · Tripadvisor 3.1 (389)

Platform: Squarespace
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

49. Hotel Koffieboontje (2-star)

Ratings: Google 3.6 (1,217) · Booking 7.9 (2,086) · Tripadvisor 2.9 (788)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

Bed & breakfasts

50. B&B Anna9 (B&B)

Ratings: Google 5.0 (107) · Booking 9.7 (844) · Tripadvisor 5.0 (22)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: None

51. Antares B&B (B&B)

Ratings: Google 5.0 (94) · Booking 9.6 (317) · Tripadvisor 5.0 (611)

Platform: WordPress
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

52. De Vijf Zuilen B&B (B&B)

Ratings: Google 4.9 (218) · Booking 9.6 (612) · Tripadvisor 4.9 (194)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: None

53. Canal Deluxe B&B (B&B)

Ratings: Google 4.9 (158) · Booking 9.6 (411) · Tripadvisor 5.0 (1,214)

Platform: Wix
Core Web Vitals: No data
Booking: Lighthouse
Structured data: None

54. Maison Amodio B&B (B&B)

Ratings: Google 4.9 (114) · Booking 9.6 (461) · Tripadvisor 5.0 (215)

Platform: WordPress
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

55. Hof ter Beuke B&B (B&B)

Ratings: Google 4.9 (85) · Booking 9.4 (253) · Tripadvisor 4.8 (41)

Platform: WordPress
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

56. B&B Contrast (B&B)

Ratings: Google 4.9 (80) · Booking 9.8 (247) · Tripadvisor 4.8 (322)

Platform: WordPress
Core Web Vitals: No data
Booking: Form
Structured data: Limited

57. Asinello B&B (B&B)

Ratings: Google 4.9 (69) · Booking 9.6 (226) · Tripadvisor 5.0 (247)

Platform: WordPress
Core Web Vitals: No data
Booking: MyTourist
Structured data: Limited

58. B&B Le Porte-Bonheur (B&B)

Ratings: Google 4.9 (69) · Booking 9.7 (438) · Tripadvisor 5.0 (24)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

59. Villa Chantecler B&B (B&B)

Ratings: Google 4.9 (55) · Booking 9.4 (315) · Tripadvisor 4.9 (94)

Platform: WordPress
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

60. B&B De Corenbloem (B&B)

Ratings: Google 4.8 (100) · Booking 9.6 (597) · Tripadvisor 5.0 (179)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

61. Next Door B&B (B&B)

Ratings: Google 4.8 (83) · Booking 9.4 (405) · Tripadvisor 4.9 (149)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

62. Amato B&B (B&B)

Ratings: Google 4.8 (61) · Booking 9.7 (173) · Tripadvisor 5.0 (310)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

63. Lady Jane B&B (B&B)

Ratings: Google 4.7 (151) · Booking 9.1 (631) · Tripadvisor 4.6 (162)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

64. Wellness B&B Sweet Bonihu (B&B)

Ratings: Google 4.7 (40) · Booking 9.6 (221) · Tripadvisor 5.0 (2)

Platform: Wix
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

65. B&B 1669 (B&B)

Ratings: Google 4.6 (105) · Booking 9.1 (483) · Tripadvisor 4.7 (218)

Platform: RapidWeaver
Core Web Vitals: No data
Booking: Lighthouse
Structured data: None

66. Le Coquin B&B (B&B)

Ratings: Google 4.4 (89) · Booking 8.6 (336) · Tripadvisor 4.4 (71)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: None

Unclassified properties

These are real, qualifying properties without an official star class on file, so I have grouped them on their own rather than guess a tier.

67. Huyze Fox (n/a)

Ratings: Google 4.9 (78) · Booking 9.7 (6) · Tripadvisor 5.0 (59)

Platform: Webnode
Core Web Vitals: No data
Booking: SiteMinder
Structured data: None

68. The Secret Garden Suites (n/a)

Ratings: Google 4.8 (110) · Booking 9.7 (181) · Tripadvisor 5.0 (71)

Platform: Undetected
Core Web Vitals: Pass
Booking: Lighthouse
Structured data: Limited

69. Dukes Palace Residence (n/a)

Ratings: Google 4.7 (300) · Booking 9.2 (783) · Tripadvisor 4.8 (2,690)

Platform: WordPress
Core Web Vitals: Pass
Booking: Lighthouse
Structured data: Limited

70. B&B The Butcher’s Wife (n/a)

Ratings: Google 4.6 (93) · Booking 9.1 (315) · Tripadvisor 4.5 (56)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

71. Hotel Het Gheestelic Hof (n/a)

Ratings: Google 4.5 (566) · Booking 8.8 (2,145) · Tripadvisor 4.3 (551)

Platform: WordPress
Core Web Vitals: No data
Booking: Clock
Structured data: None

72. Bord’eau Luxury Canal Suites (n/a)

Ratings: Google 4.4 (68) · Booking 9.2 (698) · Tripadvisor 4.5 (12)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

73. Hotel Salvators (n/a)

Ratings: Google 4.1 (251) · Booking 8.6 (1,419) · Tripadvisor 4.1 (386)

Platform: RapidWeaver
Core Web Vitals: No data
Booking: Lighthouse
Structured data: None

74. CanalView Hotel ter Reien (n/a)

Ratings: Google 3.3 (777) · Booking 7.3 (2,848) · Tripadvisor 3.5 (896)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

75. Lace Hotel (n/a)

Ratings: Google 3.2 (692) · Booking 7.2 (1,769) · Tripadvisor 2.8 (444)

Platform: Undetected
Core Web Vitals: No data
Booking: Lighthouse
Structured data: Limited

The fixes Bruges should look at

Three things genuinely surprised me once all the numbers were in, and each one points to a fix worth making.

Almost nobody has good structured data

Only 2 of 75 sites have schema markup I would call good, and even those two leave out some useful hotel-specific fields.

My honest guess is that this is because so many of these sites lean on their booking engine for the heavy lifting, and schema falls through the cracks. It is a low-effort piece of technical hygiene that helps machines understand a page, and it is becoming more relevant as AI search and answer engines decide what to recommend.

Mobile performance is low almost everywhere, and it does not have to be

The thing that struck me most is how flat the mobile picture is.

The average mobile PageSpeed score is 58.5, and it barely moves whether you look at a five-star hotel or a small B&B. Not one site stands out for being fast. It does not seem to matter which CMS or booking system sits behind the site, they all land in roughly the same place. And that is the frustrating part, because it is absolutely possible to get a hotel site to a mobile score of 85 or 90. None of them are there.

Whoever fixes this first will have a real edge on mobile, which is where most of your guests are coming from.

Desktop is often no better, and sometimes worse

I expected desktop scores to be comfortably high across the board. They are not. 51 of 75 sites score under 90 on desktop, and on 8 sites the desktop score is actually lower than the mobile score, which is backwards from how this usually goes.

I cannot fully explain it from the outside, but it tells me the performance problems here are not just “mobile is hard.” Something more fundamental is slowing these sites down, and it is worth a proper look under the hood rather than a quick patch.

If you run a hotel in Bruges and want to know where your own site sits on any of this, I am happy to take a look. You can get in touch here.