I take a city or a destination, find every hotel that competes for the same guest, and measure their websites the same way Google does. The result is an honest, data-led picture of how an entire local hospitality market performs online, and where the easy wins are hiding.
How I choose which hotels to include, what I measure on each website, and how I keep the findings fair and reproducible. Start here if you want to understand how the data is gathered.
Every metric in plain language: Core Web Vitals, booking engines, schema, the Google Knowledge Panel, and more. What each one means, and why it matters for your bookings.
If your property appeared in an audit and you would like to know exactly where it landed and what to fix first, get in touch for a free closer look. If your city is not here yet, tell me which one you would like me to cover next.
Each audit covers one location in full, with the complete data, the standout performers, and the single change that would help the most hotels there. New audits are added as I work through more locations.