Marketing
Hoteliers Beware: OTAs can now brandjack more of your traffic for less money
Last week Google have announced an update to their Google Ads (AdWords) Advertising Policies, specifically in the section concerning the usage of trademarks in ads. This is the type of announcements that often go overlooked, but this time you should pay closer attention.
#OnTheDraw – Beautiful & Original Destination Marketing for Canary Islands
Some months ago I read about a beautiful destination promo campaign for Canary Islands and decided to share it with you. I think this is one of the most original and impressive marketing campaigns that I ever read about.
“Master of None” Season 2: Locations in Italy (incl. Wedding Scene)
I wanted to find out if season 2 of the show had any measurable effect on the volume of tourist interest for the two Italian cities where some of the action takes place: Modena and Pienza. Additionally I decided to uncover the name and location of the villa where the wedding scene was shot, if only for those lovely gates!
