Writing about WordPress, Business, Marketing and Hospitality.
This post is about the Theme Review Team (TRT) at WordPress.org, which I am (still) a small part of. I would like to address some weird things that have been going on lately in this team and what it looks like from a distance.
Some months ago I read about a beautiful destination promo campaign for Canary Islands and decided to share it with you. I think this is one of the most original and impressive marketing campaigns that I ever read about. Seven European illustrators (Ekaterina Koroleva, Malika Favre, Paula Bonet, Ben Heine, Jens Magnusson, Steve Simpson and Mads Berg) traveled to each… Continue reading "#OnTheDraw – Beautiful & Original Destination Marketing for Canary Islands"
Last month I accidentally stumbled upon this book’s summary and thought to give it a try. The Kindle version of “When Breath Becomes Air” is ~200 pages long, so I expected to quickly get through it in a couple of hours.
I wanted to find out if season 2 of the show had any measurable effect on the volume of tourist interest for the two Italian cities where some of the action takes place: Modena and Pienza. Additionally I decided to uncover the name and location of the villa where the wedding scene was shot, if only for those lovely gates!
Want to know what are the top travel destinations for 2014? Who took Paris' place as the new #1 travel destination? The answer might surprise you.
I fell in love with Malta back in 2008, when I started a small website about the country on the VIPMalta.com domain. Even though over 2.000 km separate me from Malta, you can feel the warmth and authenticity of these beautiful islands just by reading about it. The rich history and legacy of these tiny 316 square km is breathtaking.… Continue reading "#MaltaisMore – Example of a Smart Promo Campaign by a Tourism Authority"
It looks like AdWords is the next Google product to get a new look. The goal of this redesign is not only to give Google products a consistent look and feel across the web, but also to provide users with a simple and beautiful user experience that helps you get tasks done quickly and efficiently. However, one of the arguments… Continue reading "Get Ready for the New Google AdWords User Interface"
According to a recent survey by American Express Travel, in 2014 travelers will be looking for arts & culture. With almost 200 Travel Counselors participating in the survey, here is what they discovered. Trending Destinations for 2014 Seychelles Brazil Vietnam Alaska Grenada New Zealand Croatia Bhutan Norway Greece Trending Travel Preferences According to the survey, Travel Counselors selected arts and… Continue reading "Top Travel Trends & Destinations for 2014"
How much is a WordPress theme really worth? I make my case for charging more for WP themes, as well as share some experience with selling themes for $199.
2013 was a rather dynamic and crazy year for me: from traveling across a few European countries (Austria, Switzerland, Germany, Italy), to launching a niche WordPress theme shop (HermesThemes), and finally to getting married on in December (11/12/13 is the date). 2014 started out with a great new challenge for me: the launch of my second niche theme shop, AcademiaThemes.… Continue reading "A Resolution for 2014: Resurrect the Blog"