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Hoteliers Beware: OTAs can now brandjack more of your traffic for less money
Last week Google have announced an update to their Google Ads (AdWords) Advertising Policies, specifically in the section concerning the usage of trademarks in ads. This is the type of announcements that often go overlooked, but this time you should pay closer attention.
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When Google Search Snippets go Terribly Wrong
A few days ago I was attending a first aid class (for my new driver’s license), when the teacher asked us to Google for common signs of a stroke and what to do when someone is having one. So I […]
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Wine Spectator Top 100 Wines at ProWein 2018 Düsseldorf
I was able to find the producers of 35 wines from Wine Spectator’s Top 100 Wines of 2017 attending ProWein 2018 Düsseldorf. Here's a list with their coordinates.
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How Wine is Promoted by Different Countries and Regions
With ProWein 2018 Düsseldorf less than 6 weeks away, I decided to take a look at the websites for some of the most popular wine producing regions in the world. This is a list of associations and marketing agencies that are responsible for promoting wine all around the world.
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Here’s What I Read in 2017: 26 Books & Novels
Now that 2017 is coming to an end, I decided to make a list of books and novels that I read (or listened to on audio) in 2017. Generally I read on my Kobo Glo only while putting my son […]
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How to Fix the Slow “New Document” Window in Adobe Photoshop (CC, 2017, 2018)
During the course of my day I get to open Adobe Photoshop at least a few times for different things: web design, screenshot work, etc. The way I usually take screenshots is simple. I open up Photoshop, do a print […]
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Inside WordPress.org Theme Review Team: Money, Abuse and Inconsistent Leadership
This post is about the Theme Review Team (TRT) at WordPress.org, which I am (still) a small part of. I would like to address some weird things that have been going on lately in this team and what it looks like from a distance.
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#OnTheDraw – Beautiful & Original Destination Marketing for Canary Islands
Some months ago I read about a beautiful destination promo campaign for Canary Islands and decided to share it with you. I think this is one of the most original and impressive marketing campaigns that I ever read about. Seven […]
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“When Breath Becomes Air” – What Makes a Life Worth Living?
Last month I accidentally stumbled upon this book’s summary and thought to give it a try. The Kindle version of “When Breath Becomes Air” is ~200 pages long, so I expected to quickly get through it in a couple of hours.
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“Master of None” Season 2: Locations in Italy (incl. Wedding Scene)
I wanted to find out if season 2 of the show had any measurable effect on the volume of tourist interest for the two Italian cities where some of the action takes place: Modena and Pienza. Additionally I decided to uncover the name and location of the villa where the wedding scene was shot, if only for those lovely gates!
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Writing about WordPress, Business, Marketing and Hospitality.