How Wine is Promoted by Different Countries and Regions
With ProWein 2018 Düsseldorf less than 6 weeks away (18-20 March 2018), I decided to take a look at the websites for some of the most popular wine producing regions in the world. This is a list of associations and marketing agencies that are responsible for promoting wine all around the world.
Argentina: Wines of Argentina
“The late recognition earned by our wines worldwide has turned Argentina into a New World wine producing country. However, our country is virtually an extension of the Old World countries: we have inherited the knowledge brought by the first growers who came from Europe. Old and new, it is not exclusively one or the other: it is something else, something paradoxical, complex and rich by nature.
Argentina’s national drink since 2010, wine has always been part of our economy and meals. A proof of that is that by the end of the 60s, annual consumption was 90 liters per capita.”
Armenia: Vine and Wine Foundation of Armenia
“Wine-making, being recognized by the Armenian government as a priority sector of economy, is booming nowadays. There is a strong international investors’ interest with the areas of vineyards expanding rapidly, new wine-making factories established in Armenia and wine tourism attracting more and more people from all over the world. Nowadays, the Armenian wines are being exported to over 25 countries.”
Australia: Wine Australia
Wine Australia works for a prosperous Australian grape and wine community. We invest in marketing, research and development (R&D), disseminating knowledge, encouraging adoption and protecting the reputation of Australian wine.
Austria: Austrian Wine Marketing Board
The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organisation was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. Its main goal for the domestic market is to strive for an increased market share of Quality Wine, along with the export of bottled quality wine, with particular focus on the continued increase in value.
Bolivia: Wines of Bolivia
With a similar story than the rest of South America, grapevines were introduced to Bolivia in the colonial times with the arrival of Spanish conquerors in 1548. The main varieties introduced to the country were “Moscatel of Alexandria” and “Misionera” known also as “Negra Criolla”, grape cuttings that thrived in the Bolivian valleys, and were soon introduced to the most remote corners of the country. The grapevines would then be beautifully grown wrapping around “molle” trees (Schinus molle) in stunning traditional system that can still be seen today in most of the valleys of the country.
Brazil: Wines of Brasil
Today, the production of fine wines in Brazil totals 10,000 thousand hectares of Vitis vinifera grapes, divided into six main regions. There are approximately 150 wineries producing fine wines around the country. The Brazilian wine industry also comprises approximately 1,100 other wineries, mainly located on small farms (an average of two hectares per family), dedicated to the production of table and handcrafted wines. The area of vineyards covered with table and vitis vinefera varieties in the country amounts to approximately 89,000 hectares located from north to south.
The country has become the fifth largest wine producer in the Southern Hemisphere and it is certainly one of the fastest growing markets around the world.
Bulgaria: National Vine and Wine Chamber
Canada: Wines of Canada
Wines of Canada proudly celebrates the regional diversity of its four primary wine regions – British Columbia, Ontario, Québec and Nova Scotia, each with its own distinct qualities and characteristics.
Shaped by ancient glacial activity and benefiting from the moderating effects of nearby bodies of water, Canadian winemakers strive to express the best qualities of their appellations and pride of place, showing why Canada’s cool climate wines are amongst the best in the world.
Canada’s premium wine growing regions are situated within the internationally recognized growing zones of 30° to 50° North Latitude, which is shared by many other cool climate wine regions of Europe.
Chile: Wines of Chile
Creating an exquisite wine to enjoy, of unique flavours and with one of the best standards in the world, is something that Chile can do with ease. The varied geography, the excellent climatic conditions and the ideal soils make a world class producer of fine wines. The majority of the vineyards stretch between Elqui Valley in the North, down to Malleco in the South, and from the folds of the Andes in the East to the coastal hillsides of the Pacific in the West. Although new viticulture zones are constantly being discovered and explored. The result is a vast diversity of terrains that produce excellent wines in different styles.
The grapes that grow in the plains benefit from more uniform temperatures and richer soils, while the vineyards in the west receive more of the Pacific influence with colder conditions and morning fogs that create the ideal conditions for exquisite whites and reds filled with freshness.
France: The Conseil Interprofessionnel du Vin de Bordeaux
Bordeaux enjoys the distinction of being the leading AOC vineyard of France, and this can be attributed to its great diversity of high-quality terroirs. This broad range of fine wines will satisfy every wine lover for every occasion, while offering a wide price range. Geographic factors and the styles of wine produced are what define the six families of Bordeaux wines.
Read more at https://www.bordeaux.com/uk/Our-Terroir#ZC1U6CijbzcqD0e2.99
France: The Conseil Interprofessionnel des Vins de Provence
The Mediterranean and the Alps. Between these two wonders of natures, there is a third, this time man-made: the Provençal vineyard. Its dazzling, sun-drenched vines span 200 kilometres, crossing through the Var, Bouches-du-Rhône and part of the Alpes-Maritimes departments. Under the southern sun, the scenery is breath-taking. When you set foot among the vines, a holiday feeling floats through the air. This is assuredly why the grapes there are so gorgeous and its wines so delicious.
France: CIVL – Languedoc Wines
The Languedoc vineyard essentially cuts across three French counties [départements], from the Aude to the Gard, passing through the Hérault, extending even to the Western Pyrenees with the new local AOC Languedoc Wine region. This entire geographical zone, hosting 23 Origin Controlled Wines, comprises a total of 40,000 hectares [≈ 100,000 acres]. Needless to say that this vast area stages a wide variety of land types, each one having its own soil, climate and vines, creating various combinations, each one revealing a unique wine. Many a contrast exists between the harshness of the Pyrenean and Massif Central foothills and the gentleness of the Mediterranean shores. The sea brings sandy, limey or even clayey soils. Where crests and vales emerge, the soil takes on a shale or calcareous clay aspect with vast pebble terraces.
The climate here is generally Mediterranean, though the further from the coast, the more we find oceanic characteristics. The Languedoc vineyard reflects such diverse influences. Aside from the more well-known Syrah, Grenache, Mourvèdre and Cinsault grapes, we find other grape types (Cot, Malbec, Chenin and Rolle, for example), only known to a selected few. Hence, the Languedoc wine-growers realise that they possess abundant soil types, not forgetting that the vineyard has been substantially restructured over the past 30 years in order to encourage typically-Mediterranean grape types alongside an enhanced adaptation of the traditional types, characterisation of the soil types, controlled wine-growing techniques and related research, thereby providing structured and well-balanced wines.
Georgia: Georgian Wine Association / NNE Georgian Wine
Georgia is the birthplace of wine according to a number of the world’s competent experts. The mention of the ancient traditions of vine growing and high quality wine growing in Georgia (or Colchis and Iberia, as it was known in ancient times) can be found in the works of Homer and Apollonius of Rhodes. Even the unique Georgian alphabet is modeled after the shape of the vines curly offshoots. Up to 500 indigenous grape varieties are still cultivated here. Wine is part of Georgian heritage including architecture, poetry, and songs, and is associated with celebrations, holidays, rituals and most importantly with Georgia’s religion the Christian Orthodox Church. Winemaking remained the basis of the Georgian economy for centuries. Through the long history of the Georgian nation, the vine has gained iconic significance in Georgia. It is a symbol of regeneration, of wealth and plenty.
Germany: Wines of Germany
The Deutsches Weininstitut (DWI, or German Wine Institute) is the German wine industry’s marketing organization responsible for the generic promotion of the quality and sales of German wine domestically and abroad.
At this time, some 40 men and women, under the leadership of the managing director, work in the interest of German wine at the wine institute’s headquarters on “Platz des Weines” in Bodenheim. In addition, there are several “Information Bureaus for German Wine” in the most important export markets.
Germany: Badischer Wein GmbH
Surrounded by the mountains of the Odenwald, the Black Forest and the Vosges, Baden is the warmest and sunniest area in Germany. In combination with the abundant summer rainfall, there is a special Mediterranean climate for our vines.
In hardly any other German region can the vines thrive so well and store all the necessary minerals in the grapes – best natural conditions, for the production of high-quality wines.
Germany: Sommelier-Union Deutschland e.V.
The Sommelier-Union is a networked organization with over 1,000 members. We are Germany’s only independent association representing the interests of Sommeliers and presenting the professional expertise of our industry – all that with pure passion.
Since our founding in 1976, we have been promoting the professional exchange of Sommeliers – nationally and internationally within our world-renowned community. We train our members continuously at the Sommelier College, the national team and at regional events.
Lebanon: Lebanon Wines
The UVL was founded in 1997, one year after Lebanon joined the Office International de la Vigne et du Vin (OIV).
The objective of the UVL is to consolidate and build on Lebanon’s image as a wine producing country by highlighting its proud history and promoting its potential. The UVL gives a voice to Lebanon’s wine producers, brings them together in one harmonized entity and defends their interests. It has developed legitimacy for Lebanon’s export ambitions within the EU and other international markets, such as the US and Canada.
Lebanon produces 7 million bottles (7,000 tonnes) annually. Today there are 2,000 ha cultivated for the production of wine.
Macedonia: Association Wines of Macedonia
Wine is one of the symbols of the Macedonian country. The secret of the taste of the Macedonian wines is in the sun, which in Central Macedonia, contributes to the taste of each and every grape seed. Even though Macedonian wines might be new to many people, wine is not at all new to Macedonia. The country situated in the middle of Balkan Peninsula has been making wines from Ancient times. In this area, the vine used to be cultivated even 4,000 years ago. Many artifacts found on the ancient sites speak for the long tradition of grape growing. Part of these artifacts are drawings of grapes and vines carved in stone, marble and terracotta and can be seen in the museums in Macedonia, but a large number of these artifacts are now decorating the showcases of museums in Sofia, Belgrade, Berlin and others as well.
Moldova: National Office for Vine and Wine – Wine of Moldova
Shaped as a bunch of grapes, Moldova is situated in the South-East of Europe, sandwiched between Ukraine and Romania, in the Black Sea basin, where the vine originates. The country has a fragmented relief, with low hills, sunny plateaus and plains, crossed by a lot of streams which flow into the two big rivers, Prut and Dniester. Its climate is moderately-continental with influences from the Black Sea. Located at 46-47˚ latitude, just like other famous wine regions in Europe, the vineyards have a terroir suited for the production of quality red wine, in the southern regions and mainly white wine in the central part of the country.
Moldova has 112 thousand hectares of vineyard planted with over 30 types of technical varieties. There are 4 historical wine regions: Valul lui Traian (south west), Stefan Voda (south east), Codru (center), and Balti (North); first three are destined for the production of wines with protected geographic indication.
New Zealand: New Zealand Wine
New Zealand’s wine regions extend 1,600km (1000 miles) from sub-tropical Northland (36° S) down to Central Otago (46° S), home to the world’s most southerly vineyards.
New Zealand’s distinctive winegrowing regions are spread around the country, each with its own unique soils and climatic conditions and
Most of our wine regions are found on the eastern coastlines of the North and South Islands, in the rain shadow of the mountains.
Within these diverse regions, sub-regional characteristics are beginning to show through and wines are now being distinguished as being not just from a wine region, but from a sub-region and a place.
Portugal: Wines of Portugal
Portugal’s winemakers have been equally conservative in one respect – keeping faith with their grapes. And no wonder! Portugal’s varieties are unique, with thrillingly different flavours. Yet quality-wise there has been no resting on traditional laurels. A quarter-century of investment, education, open-mindedness and flair has meant explosive change. Choice has multiplied too. Alongside co-ops and large companies, myriad estates now make their own distinctive wines.
Terroir is so diverse. From north to south, from east to west, from mountain to maritime vineyards, hot and dry or cool and green. In every style, from fizz to port, from crisp dry whites to elegant reds, in so many diverse ways, Portuguese wines are unique.
Romania: Premium Wines of Romania
Romanians are known for the love they have for their land. Winemaking is one of the oldest activities here and the wine we make reflects the respect we have for nature’s kindness for giving us such great terroir. The Romanian Wine Promotion Association (Ro: Asociația pentru Promovarea Vinului Românesc) is an interregional organisation which brings together some of the most dedicated Romanian wine producers.
South Africa: Wines of South Africa
Wines of South Africa (WOSA) is a fully inclusive body, representing all South African producers of wine who export their products. WOSA, which was established in its current form in 1999, has over 500 producers on its database, comprising all the major South African wine exporters. It is constituted as a not-for-profit company and is totally independent of any producer or wholesaling company. It is also independent of any government department, although it is recognised by government as an Export Council.
Switzerland: Swiss Wine
Swiss Wine Promotion (SWP) is responsible for promoting the image of Swiss wine in Switzerland and abroad. Its mandate is to help position Swiss wine as a product with high added value and to work with the viticulture and wine producing industry as a whole to increase the value of their products. Swiss Wine Promotion’s mandate comes from the Interprofession de la Vigne et du Vin Suisse (IVVS), to develop and implement its marketing, communication, media and image strategy.
United Kingdom: English Wine Producers
The UK is a premium wine-producing region, with around 500 vineyards in England and Wales covering some 4,500 acres and producing sparkling and still wines. English and Welsh wines have been winning many prestigious awards.
Viticulture and winemaking in England and Wales boasts a long and rich history. From pre-Roman times to the present day, there has been winegrowing in Britain. These pages will outline a bit more about this long and fruitful history.
USA: Wine Institute of California
Abundant sunshine ensures a consistent and long grape growing season, while the diversity of our terroir supports a multitude of winegrape varieties and surprising flavor variation within them. California’s 1,300 kilometers (800 miles) of rugged coastline expose nearby vineyards to natural “air conditioning” in the form of fog and breezes, making for exceptional Chardonnay, Pinot Noir and other cool climate varieties. Warmer interior valleys receive the same cooling effect thanks to rivers, lakes and deltas.
Our soils are as diverse as our growing regions. Sand, clay, loam, granite, volcanic ash, seabed soil, river-run gravel: each contributes its own distinct minerality. And our winemakers are no less varied: since the 1700s, immigrants from all over the world have settled in California, bringing their vines and their skills with them. Hard-earned secrets of soil, climate and vine have been passed from generation to generation, providing California wine with its unique legacy and spectacular range.
USA: Sonoma County Vintners
Sonoma County Vintners is the leading voice of Sonoma County wine, dedicated to raising awareness of Sonoma County as one of the world’s premier wine regions, noted for its heritage of artisan winemaking, distinct growing regions, and extraordinary quality. Founded in 1944, Sonoma County Vintners represents more than 200 wineries and affiliated businesses throughout the Sonoma County.
USA: Washington State Wine
On behalf of the state of Washington and its wineries and growers, the mission of the Washington State Wine Commission is to raise awareness and demand for Washington State wine through marketing and education, while supporting viticulture and enology research to drive industry growth.
USA: Oregon Wine Board
All wines come from someplace, but the best wines can only come from an extraordinary place. Oregon is a world-class wine region with more than 700 wineries and more than 1,000 vineyards growing 72 grape varieties. Come visit to see and taste for yourself what the wine writers and restaurateurs are rhapsodizing about. Oregon’s vintners are waiting.
USA: New York Wine & Grape Foundation
Welcome to New York Wine Country, home of five major wine regions covering nine officially recognized appellations blessed with fertile glacial soil and ideal grape-growing micro-climates.
The third-largest wine-producing region in America, New York has hundreds of wineries that are making international waves with their award-winning Rieslings, Cabernet Francs, Chardonnays, and other varieties. For fine wine lovers, New York has it all.
Uruguay: Wines of Uruguay – INAVI
ProWein 2018 Düsseldorf
At this year’s ProWein event in Düsseldorf I’ll try to take photos of the unique stands of all these countries and regions and then present them here. So be sure to check back after 20th of March.