ProWein 2017 at Messe, Düsseldorf

This was my second year in a row visiting ProWein @ Messe, Düsseldorf. If you are into wine then you should seriously consider getting a ticket to this yearly event. Just plan at least 3 months ahead – the price of accommodation goes sky-high in and around Düsseldorf.

ProWein is the world’s leading trade fair for wine and spirits, the largest industry meeting for professionals from viticulture, production, trade and gastronomy.
Over 6,500 exhibitors from more than 60 nations – more than ever before – were presented at ProWein in Düsseldorf from 19 to 21 March 2017. Half the exhibitors came from Italy (1,600) and France (1,500), followed by Germany (1,000), the New World (600), Austria, Spain and Portugal.

A total of 58,500 trade visitors from 130 countries came to ProWein (in 2016: 55,700 from 126 countries). One in two visitors came to Düsseldorf from abroad. Particularly pleasing here was the high number of managers: at least two-thirds of all visitors were top decision-makers.

A little word of notice: this post contains many photos of wine bottle labels that I liked this year.

I took photos for Hungary’s Tourism Agency, this is why some of the photos are with their watermark.


2. It gets very busy very quickly. People come here to work, not to relax and slouch around.

3. Every day there are around 150-180 organized tastings and events throughout the expo pavilions.


5. I started the day with an event dedicated to Hungarian wines.

6. These events at ProWein are free, but you need to register, preferably a few days prior.


8. Just like in 2016, Austria is one of the countries that take a whole pavilion just to themselves.


10. France needs 2 pavilions, imagine that.

11. I was lucky enough to attend a tasting event dedicated only to New Zealand Sauvignon Blancs, you can’t get anything better than that.

12. Jamie Goode was the moderator/presenter for the New Zealand tasting events.

13. A map of New Zealand’s wine regions.

14. Italians are more eager to use large-format photography to attract attention.


16. The most original usage of space at this year’s ProWein :)

17. Francis Ford Coppola Winery.




21. RIEDEL glassware manufacturer is based in Kufstein, Austria.

22. Here people could compare the same wine in different types of glasses (it really makes a huge difference).



25. Visit Domaine La Louvière if you want to read about their great passion for wine (and wolves).



28. One of the many open tasting areas. Just grab a glass and get to it! Taste anything you want and as much as you want. Vivino app will be your best friend here.


30. France had multiple open tasting areas.


32. Did you know that you can buy Lamborghini wine, including sparkling wine?

33. Make sure to drop by and taste some wines from Canada, especially if you like the sweeter wines.

34. We simply loved the Malbec from Bodega Norton, #74 on Wine Spectator’s Top 100 of 2016 list.

35. Castello di Monsanto Chianti Classico Riserva, #58 on Wine Spectator’s Top 100 of 2016 list.

36. Lake Sonoma Winery Sauvignon Blanc 2014, USA.


38. Bodegas Hidalgo La Gitana, Spain.

39. #77 on Wine Spectator’s Top 100 of 2016 list, 92 points.

40. Bodega Claroscuro, Argentina.

41. Bodegas La Guarda, Argentina.









50. It is common to have an artist in a winemaker’s family.

51. Cannonball, California, USA.


53. Saint Clair New Zealand Producer of the Year


55. Big White Beast – The Wine Legend!

56. Porta 6.

57. La Pierotta, Maremma Toscana.

58. Podere Marcampo Batzella.

59. Finca Buenaventura.

60. A great thing about ProWein is that you can find cider as well. Apple paple make delicious cider out of Polish apples.




64. Hungary advertised an upcoming wine auction event, where you could bid for a lot of Royal Tokaji Essencia (400+ EUR / 0.5l bottle).

Essencia is the richest and rarest of all Hungarian Tokaji wines. It is the truest expression of terroir known to man. Typically, this free run juice takes 6 to 8 years to complete its fermentation to less than 3% alcohol. Essencia can reach 85% residual sugar. Essencia wine is legendary.

I was lucky enough to get a small sip of it :)




68. Day 2 ended with the Wine Down – Beer Up event at Hungary’s stand. Delicious food and craft beer for everybody.

My phone displayed an average of 17,000 steps per day, which I think is around 12-14km. And there are countries that I haven’t even visited.

I hope I’ll get to attend ProWein 2018 (18-20 March) :)

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