Website Insights, Case Studies, and Practical SEO Advice

A collection of practical notes, case studies, and observations from my work with WordPress websites, SEO audits, performance optimization, and hospitality websites.

  • Hotel Websites in St. Moritz (Switzerland) Cover

    Hotel Websites in St. Moritz: The Data

    I measured 30 qualifying hotel websites in St. Moritz on speed, bookings, and design. See who’s leading and where the gaps are.

    Published on

  • Hotel Websites in Münster Cover

    Hotel Websites in Münster: The Data

    I measured 32 qualifying hotel websites in Münster on speed, mobile performance, booking systems, and more. See the full data.

    Published on

  • Hotel Websites in Bruges (Belgium) Cover

    Hotel Websites in Bruges: The Data

    I measured 75 qualifying hotel and B&B websites in Bruges. Loved by guests, slow on mobile, and one quiet booking-engine near-monopoly. Here is the full data.

    Published on Updated on

  • Hotel Websites in Dortmund Cover

    Hotel Websites in Dortmund: The Data

    I measured every qualifying hotel website in Dortmund the way Google does. Booking engines are common, structured data is rare. Here is what the data shows.

    Published on Updated on

  • WordPress NOINDEX Explained: What It Does and How to Fix It

    One WordPress checkbox can quietly remove your site from Google. I explain what noindex means, show a real case with zero organic traffic, and walk through the fix.

    Published on Updated on

  • Hacked WordPress Site: How Spam Content Got Injected for 4 Years Undetected

    WordPress spam injection isn’t always obvious. This real case shows hidden pages indexed by Google for 4 years, undetected by automated security tools.

    Published on Updated on

  • How The Apache Software Foundation Earns $246,000/Year Selling Dofollow Links for SEO

    Apache, The World’s Largest Open Source Foundation is selling dofollow links for SEO benefits, in direct violation of Google’s Webmaster Guidelines. The list includes multiple gambling websites, VPN & privacy websites, hosting review websites, dietary supplements, etc. Read the full story below.

    Published on Updated on

  • Official Tourism Board Websites by Country

    Find the official tourism board website for every country, plus their Instagram, Facebook, and X/Twitter accounts. A regularly updated, A to Z directory for 2026.

    Published on Updated on

  • Inside WordPress.org Theme Review Team: Money, Abuse and Inconsistent Leadership

    This post is about the Theme Review Team (TRT) at WordPress.org, which I am (still) a small part of. I would like to address some weird things that have been going on lately in this team and what it looks like from a distance.

    Published on Updated on

  • “Master of None” Season 2: Locations in Italy (incl. Wedding Scene)

    I wanted to find out if season 2 of the show had any measurable effect on the volume of tourist interest for the two Italian cities where some of the action takes place: Modena and Pienza. Additionally I decided to uncover the name and location of the villa where the wedding scene was shot, if only for those lovely gates!

    Published on Updated on